STUDENT PLEASE REGISTER YOUR TRADESHOW AS SOON AS POSSIBLE!

Part-time students are recommended to do this on 16th April 2016 (HKTDC tradeshow)

When you register online please fill your profession as STUDENT and COMPANY as HONG KONG BAPTIST UNIVERSITY

Before the Tradeshow

1. Register online:
Global Sources
a. Electronic Show
(April 11-14: Home/Office/Auto/Security/Components
April 18-21: Smartphones/Tablets/Wearables/Accessories/Drone)
Click to Register
b. Gifts &Home
(April 18-21)
Click to Register
c. Fashion
(April 27-30)
Click to Register

Interviews at trade show

2. Bring a A5 notebook, stapler, pen for each pair in each group
a. Write down the company name, booth No.
b. Staple the business card in the same page
c. Staple the brochure ( if applicable)

3. Write down the notes of 30 Simple interviews
a. Main products of the company
b. What is your #1 Challenge?
c. How are you responding to it?
d. Other supplier details – major market, major customer country, size, age, human resource

Note:
– Each group should complete at least 30 simple interviews, 3 pairs in each group – complete at least 10 interviews per pair.
– The interviewees should be suppliers (factories in China) – manufacturers (not brokers or traders)

4. Write down the notes of 3 In-depth interviews
a. Business model
b. Profitability versus growth priorities
c. Strategies and tactics
d. Target customer

Note:
– All the 3 companies should be in the same industry and can be compared with each other, so that you can come up with the report with strategies and contrast

After Interviews

5. Put all the detail in the Excel and write an reference number in front of each booth visit name card

6. Please kindly hand in your books of 30 suppliers business cards, so that we can email them and send them the infographics.

And email the report to the 3 suppliers that you wrote on and cc to Dr. Neale O’Connor (oconnor@hkbu.edu.hk) to

a) Appreciate their time

b) Here is the report etc.

Please email me the soft copy of the report, and hand in the name card booklet of 30 suppliers together with the hard copy of your report to my office (WLB908)